Following his huge success with CZAR, the outfit that won him the Palme d'Or for worldwide production company, among other awards, Geraldo Vallen shifted his interest to the planet’s well-being, co-founding Join the Pipe, a non-profit organisation aimed at providing clean drinking water and eliminating plastic pollution. His willingness to publicly shame NGOs for their short-sightedness soon earned him the label “the enfant terrible of the charity world”. But Geraldo isn’t simply a critic; he puts his money where his mouth is, along with his blood, sweat and tears. “Not having the budget of the big NGOs doesn’t mean we can’t make an impact."

• Name: Geraldo Vallen

• Title: profit and non-profit entrepreneur

• Focus: Non-profit, community building, commercial video production

• Born in: Harmelen, The Netherlands

• Company: Join The Pipe and Czar

Video by Paul Roest / Creative Direction by Dorien Franken